Towne Lifting & Testing, a trusted family-run specialist in lifting equipment and overhead cranes, is delighted to bring the revolutionary Crane of the Future (COTF) range to the UK market. As the company approaches its 80th anniversary, it proudly takes the lead in innovation, reinforcing its commitment to safety, efficiency, and industry advancement.

The Crane of the Future combines advanced technology with practical functionality unlike anything else in the industry. These products are cost effective and designed to enhance safety, reduce breakdowns caused by misuse and extend the life cycle of the overhead cranes, reducing costs and driving sustainable practices.

Addressing key challenges in modern crane usage including operator safety, load precision, maintenance costs, and equipment lifespan, the Crane of the Future range is built on the advanced HoistNet ecosystem. This technology enables individual and collective operation while transmitting real-time crane data to a single, user-friendly portal.

The Crane of the Future products can be integrated with any crane, regardless of the manufacturer. Each product is designed to increase user and crane equipment performance, reduce breakdown, and enhance safety across industries. The range is designed to prevent common issues such as overloading, unauthorised access or sideloading while offering full visibility of operations through an easy to use portal. The system drives performance improvement by supporting users during lifting operations and driving cultural change in usage through the visibility given to the management team on how cranes are being used.  This range ensures all lifting operations are carried out safely, removing breakdowns caused by misuse.

John Elliott, Commercial Director of Towne Lifting & Testing, commented: “We’re delighted to bring the COTF range to the UK market. It’s great that as we approach our 80th anniversary, we’re able to take the lead on innovation within our industry. What sets COTF apart from existing products is the blend of prevention of misuse through technology and culture change through full visibility of operations. Despite being advanced technology, the products are extremely cost-effective, meaning we’re able to offer businesses the chance to drastically improve operations, without breaking the bank.”

He added, “By combining Sole Digital’s technical innovation with Towne Lifting’s extensive expertise in lifting equipment and overhead cranes, we are set to deliver exceptional value to industries across the UK.”

Manufactured by Sole Digital, a leading Australian innovator in crane technology, the Crane of the Future will be exclusively available in the UK through Towne Lifting & Testing, which holds sole licensing rights for sales and distribution.

For more details, Visit www.towne.co.uk