It is with great pride that U-Power announces the addition of a new Hollywood cinema icon to their Brand ambassador team: John Travolta.

For the first time in cinema history, the Hollywood star with two Academy Award nominations for Best Actor, as well as a winner of Golden Globe and Emmy Awards, will be appearing alongside the well-known U-Power Brand ambassador, Gerard Butler, on the set.

U-Power, a leader in the work footwear and clothing industry, strengthens its communication strategy in Italy and Europe by featuring a new world-renowned brand ambassdor and aims to expand its presence in markets overseas.

John Travolta, the protagonist of iconic films such as "Saturday Night Fever","Grease", and "Pulp Fiction", embodies all the values that have always characterized the U-Power spirit: passion, determination, and amiability, all summed up in the slogan "Don't Worry, Be Happy".

The new advertising campaign, airing in October 2023, will involve all active media channels in Italy and Europe, including television, print media, and social media.

John and Gerard will join the already established presence of Diletta Leotta and Charles Leclerc, brand ambassadors and protagonists of U-Power's media content.

We are excited to present the new campaign and are certain that the extraordinary visual chemistry created by John and Gerard will captivate you.