Beeswift, manufacturer, and wholesaler of PPE and workwear have announced a major rebranding, reflecting their rapid growth and expansion. As they relocate to new, larger premises, Beeswift is now expanding its workforce and recruiting for multiple roles across all departments.

In 2019 Beeswift went through a brand audit and the outcomes of that audit are a positive change for the company, as they will be identified through a unique and fresh aesthetic. James Fellows, Head Of Marketing said, “Despite challenging times, Beeswift is not resting on its laurels and is continuing to go from strength to strength. We believe this to be a positive change for both Beeswift and our partners. Our branding moving forward being easy to understand with a very clear message” in regards to Beeswift’s rebrand. 

With the company’s new logo now agreed on, the task of a top-to-bottom rebrand of all their marketing assets is being executed. The new brand is broken into three layers of protection; the first layer is a hexagon, representing unity and strength. The second layer that is embracing the shield represents the company’s existing 3C’s, compliance, conformity, certification. While the 3rd layer, the shield gives the user ultimate protection through our auditing, ethical programming, and stringent testing.

Beeswift’s existing brands such as Click and ‘B’ brands will be superseded by the new logo. Click Medical will become Beeswift Medical incorporating the new brand. Glovezilla, QED, and Cuteeze will continue in their capacity under the Beeswift umbrella.

The transition of rebranding started behind the scenes from 1st May 2020 and it is estimated that Beeswift will be fully rebranded with major changes being made by the 1st January 2022. During 2022 old product branding will be phased out and replaced with new.

Should you have any questions regarding the rebranding or if you wish to receive our new brand guide please contact marketing@beeswift.com